The intellectual equivalent of a ham sandwich.

Posts tagged ‘interesting’

Chatty Copy

I’m going to make your day a smidgen worse.

 

This is nothing new, but something I hadn’t noticed. Allow me to introduce it to you … Imagine a sign above a water fountain at a gym. These days, that sign might read something like:

 

“Hey buddy! Thirsty, huh? Drink up – it’s important to hydrate! But remember, this is a public water fountain, please don’t make a mess and move out of line as soon as you finish!”

 

A less chatty version of this same message?

 

“Respect other water fountain users.”

 

Or, if you want to spell it out more.

 

“Respect others – don’t leave a mess, and move along quickly.”

 

Now that I’ve been introduced to chatty copy I can’t notice how it seems to be EVERYWHERE.

 

Think to yourself, is this telling me about a product or some information? Is it also trying to be weirdly chummy while doing so? Hey hey, you’ve just run into some chatty copy! Why say with 10 words what you can say in 100 words with an emoji to boot?

 

I think it is on the decline or way out at this point, but what an interesting trend that seemed to have swept so many different companies and notices/warnings all over. This makes me want to pay more deliberate attention to advertising in all its various forms, instead of letting it be the background noise that sticks in my head. I feel like paying attention to ads and dissecting them takes a bit of the crafty subtle manipulative powers away from them. But then again, they are so abundant you can’t help but want to tune them out. At this point I’m just rambling. (This is not a form of advertising as far as I know.)

 

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Let’s hope Charmin never embraces chatty copy.

Technology Can Be Awesome!

This is breaking from my usual type of post, but thankfully I have no standards for my blog.

First of all, UAVs. Unmanned Aerial Vehicle. They have become prominent recently with war, and now they may be coming to your home … if you have some time, read this.

Don’t want to read that? Fine. Here’s my quick takeaway: UAVs in the civilian world CAN be really cool, but they could be bad, and they can be slippery.

Cool:

  • Delivering tacos to you
  • Road signs saying “missing elderly, Ford truck, etc etc” … these bad boys can help look for the missing elderly
  • Traffic reporting (as mentioned in the article)

Bad:

  • Invasion of privacy (peeping tom, 2.0)
  • Hogging bandwidth

Slippery:

  • REPLACING HUMANS WITH ROBOTS

Seriously … this is a verrrry interesting thing to me.

A few years ago I was driving with a girl to visit the acquarium in Monterey Bay, California. While driving there we passed by some farms. There was someone out driving some farming machinery through the fields and I talked to the girl about how that job could be automated.

You have the dimensions of the field, you know where crop X is, where crop Y is (in case they need different machines). All you have to do is input this information into a central database (or directly into the machines), and whala, you’ve got yourself some automated farm hands.

With these UAVs it mentions shipping yards that could use drones. Imagine a drone crew lifting debris from the demolition of a building.

Here’s an interesting/bad part – the girl’s dad had a skilled manual labor job. It had slipped my mind at the time, but she was adamently against automation of certain jobs. Unfortunately, her stubborn resistance only made me want to list more jobs where people could be replaced.

You’ve probably been to a grocery store where there are self-checkouts. You’ve probably seen ATMs where you can deposit checks through them (or you can do this through your phone now). There are TONS of jobs people do that can be replaced by robots.

Think about how complex a football game is, and yet we have AI that figures out what to do with that in video games. VIDEO GAMES! I think any consistent motion, or set of motions, no matter how complex, can be automated.

That is both cool and scary.

Other slippery slope things … The article mentions the idea of police UAVs with some ‘crowd control’ non-lethal weapons. Oh, what tangled webs we have.

What do you think about all this? Scary? Cool? Have some brilliant business idea based on UAVs? If so, you should probably keep it to yourself.

Quotes of the Day!

My buddy Katie, over at hereiamstillintact.blogspot.com did a pretty fun book review where she talked about a few books she just read. Wellllll, inspired by Miss Katie I decided to throw in a little ‘review’ section for this book.

The book? Fight Club. You know … like that movie, Fight Club. Honestly, if you’ve seen the flick, you’re set. That said, I enjoy the movie and there are some interesting differences in the book … but overall I’d say the book is VERY similar. There are a few good lines (of the snarky, darkish variety) which weren’t in the movie, so I’ve got them here for you …

Fight Club (Novel) Quotes

Now, according to the ancient Chinese custom we all learned from television, Tyler is responsible for Marla, forever, because Tyler saved Marla’s life.

Besides, I’m enlightened now. You know, only Buddha-style behavior. Spider chrysanthemums. The Diamond Sutra and the Blue Cliff Record. Hari Rama, you know, Krishna, Krishna. You know, Enlightened.

Tyler lies back and asks, “If Marilyn Monroe was alive right now, what would she be doing?”
I say, goodnight.
The headliner hangs down in shreds from the ceiling, and Tyler says, “Clawing at the lid of her coffin.”

The door to my boss’s office is always closed now, and we haven’t traded more than two words any day since he found the fight club rules in the copy machine and I maybe implied I might gut him with a shotgun blast. Just me clowning around, again.

I look at God behind his desk, taking notes on a pad, but God’s got this all wrong.
We are not special.
We are not crap or trash, either.
We just are.
We just are, and what happens just happens.
And God says, “No, that’s not right.”
Yeah. Well. Whatever. You can’t teach God anything.

***

The BEST part of the book, to me (and maybe I was having a downer-day), was the afterword (written in 2005). In it the author talks about what inspired Fight Club and his attempts to get it published. Sometimes I enjoy the story of, say, Dr. Seuss being rejected 27 times before being published, kind of story.

Also, it’s just fun to see how someone thinks. Especially if that someone has managed to entertain you through written word.

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