You may have seen that the dairy lobby scored a recent success with the FDA intending to come down on the use of the word ‘milk’ in products. (Here’s a pun-filled article about it.)
AND THANK GOODNESS.
You wouldn’t believe how many times I’ve passed up cow mammary excretions in favor of some FAKER, some PRETENDER, labeled with the word milk. Maybe I shouldn’t go grocery shopping in a milkless-life-induced-milk-shortsightedness but I see a container with the word ‘milk’ and I buy it.
Does it look like my traditional gallon of milk? Nah, it’s in a box.
But I don’t care, I SEE THE WORD MILK, I BUY.
Seriously, does the dairy industry expect this to help their bottom line? Are there actually people who are buying almond milk, soy milk, rice milk, <whatever> milk and then getting home and saying, ‘oh dagnabit marketing, you’ve done it again! FOOLED!’
If anything this makes me want to come up with a new ‘milk’ which I’ll call candy milk, and you produce it by taking candy, adding it to water, and then grinding it all up real smooth and milk-like, see, and then boom, candy milk. 10,000% more sugar, 127% disgusting tasting, but boy will it sell like hotcakes to those milk-fools.