I wrote this last week after the Texans oofta of a loss to the Dolphins … Today they won so the JJ ads were less painful (also I was channel surfing like a champ so that probably helped). Anyhow, this led to a NEW thought – dual ads! One set for when your team is doing well, in which you the celebrity in the ad can be cocky and funny and cool … and the other, for when your team is having an awful season, where you seem apologetic no matter what you are advertising.
Even though the Texans won today … I’m still going to post this because … I don’t have anything else prepared.
I imagine that if you watch football, you’ve seen and heard quite a bit about JJ Watt. Both from announcers/various sports talking heads and from commercials that he’s in. I live in Houston, so I can tell you that I REALLY see a lot of JJ. I like him, I really do, and the ads aren’t bad. He hasn’t been phenomenal this season, but my expectations for him were a bit high (go figure).
But when you’re watching the Texans get stomped, and then it goes to commercial break and JJ Watt is talking to me about ice cream (for the local grocer HEB), JJ talking to me about Verizon, JJ about American Family Insurance, one KFC ad (the one ad that doesn’t feature JJ), and then you know who talking about Gatorade … Then it’s back to the game where the Texans either fail to do something good (meaning they’re on defense), or they do something awful (meaning they’re on offense) … It can be a bit much.
That’s why I think JJ Watt should do a set of local ads for honey. Some local beekeeper I guess. It’ll just be JJ Watt, in his uniform, in his locker room, and he looks at the camera sadly and says, “got a bitter pill to swallow? Yeah. Me too. Wash it down with this <honey brand> honey. Ok. I’m going to go cry for a bit now.”